Methods for achieving emphasis:
1. Grouping of
Objects
Grouping objects or elements together in close proximity can
create emphasis. When several objects share a similar visual trait (like shape,
color, or texture) and are placed near each other, they form a cluster that
draws the viewer's eye. The brain naturally interprets them as a unit, thus
giving the entire group visual weight and emphasis.
- Example: A group of vases with a consistent color scheme
placed together on a table will collectively draw more attention than if the
same vases were scattered throughout the room.
2. Use of Contrast
Contrast is one of the most powerful tools for creating
emphasis because it relies on opposing visual elements to make something stand
out. Types of contrast include:
- Color Contrast: Bright colors against muted tones, or
complementary colors (like blue and orange, or red and green) placed side by
side, will attract immediate attention.
- Example: In a
predominantly blue painting, placing a small red object at the center would
draw the viewer’s eye instantly.
- Texture Contrast: Combining different textures can create
emphasis, such as a rough, matte object placed on a smooth, glossy surface. The
textural difference makes the contrasting element more noticeable.
- Example: A rough,
wooden sculpture on a shiny marble pedestal would emphasize the sculpture's
texture and make it the focal point.
- Shape Contrast: Using an unusual or unexpected shape among
common or familiar shapes.
- Example: In a room
full of rectangular furniture, placing a round coffee table creates a strong
point of emphasis.
- Size Contrast: Emphasizing an element by making it
significantly larger (or smaller) than surrounding objects.
- Example: A large
chandelier in a room with smaller light fixtures draws immediate attention to
the ceiling.
3. Decoration
Decoration adds visual interest and helps emphasize certain
elements of the design. Ornamental details, patterns, or embellishments can
draw attention and highlight the importance of the decorated object or area.
- Example: An ornate gold frame around a painting not only
draws attention to the painting but also emphasizes its value and significance.
In fashion, elaborate embroidery on a dress can make that particular part of
the garment stand out.
4. Plain Background
Space (Negative Space)
Negative space, or plain background space, is a minimal or
empty area around the focal point that helps emphasize it. By creating contrast
between a busy, detailed focal point and a plain background, the design ensures
that the viewer's eye is drawn to the object or area of emphasis.
- Example: A single flower in a vase against a plain white
wall creates strong emphasis because the lack of distractions in the background
makes the flower stand out.
5. Unusual Lines,
Shapes, and Sizes
Incorporating elements that deviate from the expected can
create strong emphasis. This method relies on breaking the norm within a design
to make something stand out.
- Unusual Lines: Lines that lead the eye in unexpected
directions, such as curvilinear or diagonal lines in a composition dominated by
straight or vertical lines.
- Example: A
staircase with an unconventional spiral design draws immediate attention in a
room filled with traditional straight-lined furniture.
- Unusual Shapes: Using abstract, organic, or irregular
shapes in a design where geometric or regular shapes dominate.
- Example: In a room
with rectangular and square furniture, placing an asymmetrical or abstract
sculpture will instantly emphasize that object.
- Unusual Sizes: Scaling elements larger or smaller than
their typical size creates immediate visual interest.
- Example: A large,
oversized clock on a small wall creates emphasis through its unusual size,
making it the focal point of the room.
